• APPROACH
  • RESEARCH & IDEATION
  • CONCEPTUALIZATION
  • DESIGN DEVELOPMENT
  • VISUALIZATION
  • 3D-MODELING & ANIMATION
  • YEAR
  • 2025

HARDEN X CONCEPT - PERSONAL PROJECT

This project focuses on designing a new signature basketball shoe for adidas athlete James Harden. Building on the success of his existing sneaker line, adidas has always been at the forefront of innovation. The Harden X Concept draws inspiration from previous designs while introducing exciting new elements and deeper storytelling.

The concept unites Runway Fashion with Basketball Culture, a fusion that can be seen in the design's dynamic silhouette and three distinct colorways. Each colorway represents a different aspect of the cultural intersection, combining athletic performance with a fashion-forward aesthetic. By pushing the boundaries of both worlds, the Harden X Concept envisions a sneaker that not only excels on the court but also stands out on the streets and at high-fashion events.

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